“Eat Your Words”

In a study in the Journal of Consumer Research, 80% of women stuck with their diets by saying “I don’t eat that” to temptations. While only 10% of women stuck to their diets who said “I can’t eat that.” The words “I can’t” signals deprivation which makes you more likely to cave. “I don’t” signals determination and empowerment making your refusal more effective.

– From Women’s Health Magazine

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